At the ACT/IAC Executive Leadership Conference, I just heard a panel about “innovation” that included David Haygood, a partner at the design firm IDEO. They’ve worked on something that’s touched your life: the Apple mouse, the Motorola VoIP phone, the design of Acela trains for Amtrak, and the Bank of America “change back” products and services are all things they’ve had a major hand in designing.
They’ve also worked with the government, and Haygood mentioned work they’ve done with the Intelligence Community (IC) and the Transportation Security Administration (TSA). One big theme of his was including the end user early in the process. As he related what one intelligence analyst told him, “Development happens to us, not for us.”
Haywood outlined some fundamentals of the “human side of collaboration,” having empathy for the end user. One, a design thinking process that includes enlightened trial and error and an easy-to-share narrative for senior executives. Two, a tangible working process. Three, a shared experience of a team that bonds together.
There’s so much more about design that I can’t possibly put in this brief post. But if you’re in government, or work with it, and are interested in the process of innovation, check out IDEO: http://ideo.com