Some friends twisted my arm to write a book in 2009 to help people understand Twitter. When I started the book, I was seeing tremendous response to anything I tweeted. It was very interactive and I would see over 500 clicks and a few dozen retweets for even the most bland content I would share. By the time I finished the 140 page book (about a month later) Twitter had gone deaf and was overrun by what I call “the blue pill brigade”. It lost a lot of the founding users’ attention after Twitter decided to pull a Facebook move by not listening.

The point is that if Twitter wants to make improvements, it would probably be best to listen before they preach. It is much harder to fix something than to keep it from breaking in the first place.