Why Don’t Social Media Companies Have Good Blogs?

For all the talk of how every person is a brand that needs a blog, how
marketers need to be part of the conversation, and how even the White
House needs to be more authentic and transparent and participatory, it
strikes me that one major group of organizations is not really like
that at all – the social media companies.

Why aren’t companies like Twitter, Facebook, Tumblr, StumbleUpon,
MySpace, YouTube, and so forth blogging? Why don’t they have short
podcasts or vlogs that are must-watch and generate lots of word of
mouth? Isn’t that the “new marketing” I keep hearing about? I guess
Kevin Rose of Digg has Diggnation; I’ll give that credit as a
corporate-branded video blog. But where are the others? Seriously,
how much would people love a once-a-week post from Zuckerburg? Or
someone walking around Twitter with a Flip doing quick interviews?

No, I think the people that control the very tools that empower us to
be open and transparent communicators are themselves largely closed
and obscured from the public. What are the implications of that for
us? And who am I missing? Which social media companies have truly
informative, transparent, valuable blogs for their communities?

Posted via email from Mark’s Cheeky Posterous

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This post was written by:

Mark Drapeau - who has written 225 posts on Dr. Mark D. Drapeau.

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2 Comments For This Post

  1. Mackeran Says:

    Valuable thoughts and advices. I read your topic with great interest.

  2. George F. Snell III Says:

    Great point, Mark. But to be fair PR agencies often do lousy PR for themselves and ad agencies rarely advertise. It’s the case of the cobbler’s kids going to school bare foot. But it is interesting how some social media companies rely on old-fashioned PR to generate buzz – rather than using social media. Everyone still wants to be in the Wall Street Journal.

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