IBM researcher Ching Yun Lin gave an interesting talk about the monetary value of having friends today at Web 2.0 Expo in New York. IBM is a gigantic company with thousands of people – mobile, global, and moving around. How do you find the right person to answer a unique question or problem? How does one unlock the power of existing social networks? Where within networks does knowledge actually reside?
I can’t hope to summarize the talk, injected with math and graphics and jargon as it was. But here’s the big takeaway: Your friends are worth money to your organization. Somehow, IBM scientists have not only determined that network size is positively correlated with performance, they also somehow know that every email in an address book is worth 948 dollars!
Researchers also found that stuctural diverse networks within which few people are connected are correlated with higher performance, and that having strong social links to managers also was positively correlated with performance. Some of the research information should be available here: http://smallblue.research.ibm.com
To me, this is really cool because I am an advocate of social networking as a positive influence on the workplace, even if such networking is not strictly work-related. IBM seems to have data that back up my more anecdotal and street-smart notions about this, which I’ve been speaking about lately under the guide of “Social Networking: The Two Dirtiest Words in Government 2.0” – and I will continue to do so!