I want to let you all in on a little secret: You don’t have to follow everyone you like in real life on Twitter, just because they have an account there!
Simple, right? Well, not really. A lot of people seem to have a disease whose symptom manifests itself in the form of a question, “Why don’t you follow me on Twitter?”
Guess what. I can choose follow people I don’t like in real life on Twitter. And I can choose to not follow people I enjoy speaking to in real life. Maybe you tweet so infrequently I forget you’re there. Maybe you’re boring. Maybe you don’t engage. Maybe I don’t even have to explain myself.
It doesn’t mean I don’t like you. You might just suck at Twitter. Let me give you one example. I unfollowed @MorningMika (http://twitter.com/morningmika) today. She co-hosts a terrific morning show on MSNBC, “Morning Joe” – I watch it all the time. But her tweets are boring. And she doesn’t engage her 13,000+ followers, almost ever.
So, follow people who add value to you. And link up with other people on Facebook, LinkedIn, the comments section of their blogs, whatever and whenever adds the most value for the least cost.
If using Twitter were the same as real life, it wouldn’t be very unique, interesting or useful, would it?