Match Message to Medium: Talks Are Bigger Than Tweets

Learn one thing about Twitter: it is a unique medium of 140 character
or less communications. It’s like the haiku of the real-time Web. If
what you have to say is often longer than those 140 characters, maybe
you’re using the wrong medium.

Dig this. When you’re at a large conference with (say) 20 people live
tweeting every interesting sentence from every speaker, are you
thinking about your audience? I seriously hope not, because you’re
often delivering them a bundle of jumbled thoughts. And when you start
retweeting each other, and then people not at the conference start
retweeting *that* everything stops being real-time and becomes
wrong-time. We don’t yet have filters and interfaces that can make
sense of this stuff.

Dig this too. There are alternatives. While celebrations of YouTube
and Twitter happen at dedicated events, you’re overlooking less-used
social technologies with great features, like Viddler and Posterous.
Look at my last few Posterous posts: they were from a conference I
attended. But instead of burying my nose in my BlackBerry for two
days, I listened and took notes, and when I saw something worthy of
250 or so words, I wrote a short post for Posterous and pushed the
info to Twitter, Facebook, Blogger, Xanga, Plurk, and more. What’s up.

Experiment with Web 2.0 technologies. Think about your audience. Do
what’s valuable for your community. Engage.

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This post was written by:

Mark Drapeau - who has written 225 posts on Dr. Mark D. Drapeau.


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