September 17th, 2009 – a day that will live in infamy. It is the day I officially became bored with defending Twitter to columnists that “don’t get” the popular microsharing service. On that day, Newsweek columnist Daniel Lyons (who frankly, I’d never heard of until that day, even though I knew of his Fake Steve Jobs work – great PR!) wrote a piece called “Don’t Tweet On Me: Twitter shows that stupid stuff sells,” which I immediately hated for at least three reasons. One, most things people say seem stupid and useless to random people, so this is not novel observation. Two, everyone who has observed general society knows that stupid sells (maybe Lyons should visit a comedy club sometime?). And three, Lyons effectively insults 99.9% of the population with his remarks (of course, they didn’t notice because they don’t read Newsweek – whew, bullet dodged).
But honestly, I’m bored with writing posts about Twitter. I don’t really care if anyone “gets it” at this point – frankly, the less people and businesses use it the more advantage those that do gain over the others, and that’s much more fun to watch. There are tangible benefits quantified and qualified out there – and I feel no need to share them here. But please don’t think how busy I am means that I don’t think Daniel Lyons should escape a good skewering.
So, taking a page out of the Web 2.0 playbook I’m fond of, I crowdsourced the task to my journalism students (each writer volunteered and no one was graded) in the School of Media and Public Affairs at The George Washington University in Washington, DC. I’m currently teaching a class called Sustainable Journalism in a New Media Age, and I felt this would be a perfect opportunity for some of my students to publish something on True/Slant, to work out their contrarian / critique style, and to perform a useful service to humanity – picking apart Daniel Lyons’ arguments about how stupid Twitter is. (And maybe they will even personally experience mainstream media blowback!)
Starting on Monday, look for brief, funny, engaging, authentic and biting guest posts from four of my undergrad students in my column at True/Slant. They’re going to be great. Not only do they poke, poke, poke at Newsweek until its measly article looks like Swiss cheese (sorry Jon Meacham, I like you), but keep in mind that these writers are ages 18-21 – and by the time they graduate this hot young talent probably wouldn’t be caught dead working for a dinosaur like Newsweek. But I’ll let them speak for themselves.