Jeremiah Owyang, We Hardly Knew Thee Brand

jermiah-owyang

Numerous people have now written, and written well, about high-profile Web 2.0 and Enterprise 2.0 analyst Jeremiah Owyang leaving Forrester Research.  Many people look forward to seeing what his next endeavor is.

Marketing expert Dave Meerman Scott blogged about the interesting, modern conflict and cooperation between personal brands working at corporations, and corporate brands that benefit from their people.  There are no current answers.

But I heard Howard Kurtz say something to the effect of “we reported it, so the public should know” on his CNN show this weekend.  No, sorry.  The way most people learn now is not by watching a television channel like CNN (just look at the ratings of your average news show), but by talking to someone who talked with someone who had an opinion derived from watching one.  News, and all information, is now commonly filtered through our social networks before it gets to us.  That’s right – we don’t find the news, the news finds us.

Owyang is influential because he provides value and generates tremendous word of mouth, and empowers his information to find us.  He doesn’t broadcast and expect you to find it so much as consider himself part of a community that he wants to help.  To some degree, this is how entrepreneurs can beat the big dogs.  He is someone to emulate.

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • email
  • LinkedIn
  • TwitThis
  • Facebook
  • Reddit
  • Slashdot

This post was written by:

Mark Drapeau - who has written 225 posts on Dr. Mark D. Drapeau.


Contact the author

1 Comments For This Post

  1. Jeremiah Owyang Says:

    Really appreciate the kind words Mark, thank you

  • Popular
  • Latest
  • Comments
  • Tags
  • Subscribe

Search this website

Post Archive