Personally and Professionally: Are You Accessible?

One of the most interesting things about social media is that it makes people who previously seemed inaccessible less so. That applies to not only celebrities like Shaq and Ashton Kutcher, but also to people who are celebrities in your field of work; niche celebrities.

I’ve had a number of great experiences in which I’ve made connections with people within the government, in the media, and in other walks of life. It would have taken much more effort to do this in the past – being personally introduced, cornering them at an event I knew they’d attend, and so forth. But the method in which I approached them made the connection no less important – and when a new relationship benefits both parties, everyone is happy. Soon, no one will care if they initially received a letter typed on stationary or a Facebook message.

If you’re really new to social media tools like Facebook, LinkedIn, and Twitter, this is a profound shift in relationship- and network-building. But don’t worry – even the veterans are new to it. So read about how others are using new technology to build social networks and dive in.

Now, those who are already in positions of power and influence (let’s imagine Henry Kissinger, for the sake of discussion) may not think that being accessible is in their best interests. I know people who are at the height of their profession who think just like this. And maybe our thought-experiment Kissinger can get away with it.

But at some point, so many people will be commonly accessible through virtual universal ‘phone books’ like Facebook, LinkedIn, and Twitter (and their successors) that there may be some backlash against those who aren’t. And who can predict how quickly that might happen? While these senior folks are content with their trusted coterie of friends and colleagues, other opportunities are passing them by.

So no matter what your age or experience, whether you are settled into a career path or changing the road you’re on, make sure you’re accessible. It’s not who you know, it’s who knows you.

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • email
  • LinkedIn
  • TwitThis
  • Facebook
  • Reddit
  • Slashdot

This post was written by:

Mark Drapeau - who has written 225 posts on Dr. Mark D. Drapeau.


Contact the author

1 Comments For This Post

  1. John Taylor Says:

    Could you recommend any specific resources, books, or other blogs on this specific marketing topic?

1 Trackbacks For This Post

  1. SmartBlog On Social Media » Blog Archive » Today’s bonus tracks Says:

    [...] Too good for Facebook? Eventually, you’ll lose out [...]

  • Popular
  • Latest
  • Comments
  • Tags
  • Subscribe

Search this website

Post Archive